Meet John Nicholls

John S. Nicholls is President of Nicholls Auction Marketing Group, Inc., where he has helped nonprofits, schools, and community organizations maximize fundraising results through professional benefit auctions and event strategy. A second-generation auctioneer, John conducts more than 350 auctions each year and is widely recognized for helping organizations raise more money through engaging, donor-focused auction experiences. A past President of the National Auctioneers Association, John is a frequent speaker on fundraising and auction best practices and has shared his expertise with organizations and audiences across the country. His leadership and contributions to the profession have earned him numerous honors, including induction into the National Auctioneers Association Hall of Fame and the World Wide College of Auctioneering Hall of Fame.